The automaker shows off fuel-saving tech to attract government money.
Tuesday, December 02, 2008
By Kevin Bullis
| 2008 Ford Escape Hybrid
Credit: Ford Motor Company |
Ford Motor Company has just released its plan for surviving in the current lousy economy--the report is part of an effort this week by the Big Three automakers to get massive loans from the government. They were rebuffed last month when they came to Washington begging for money and apparently not looking apologetic enough as they climbed into their private jets. This time at least two of the executives reportedly drove to Washington.
At the heart of the plan is the use of "advanced" technology to make cars with better fuel economy, including several hybrids and an electric van. From the report: "Half of our Ford, Lincoln and Mercury light duty nameplates qualify by 2010 as 'Advanced Technology Vehicles' under the Energy Independence and Security Act [EISA]."
So, is this a big deal?
Here's what an advanced technology vehicle is, according to EISA:
(1) ADVANCED TECHNOLOGY VEHICLE- The term `advanced technology vehicle' means a light duty vehicle that meets--
(A) the Bin 5 Tier II emission standard established in regulations issued by the Administrator of the Environmental Protection Agency under section 202(i) of the Clean Air Act (42 U.S.C. 7521(i)), or a lower-numbered Bin emission standard;
(B) any new emission standard in effect for fine particulate matter prescribed by the Administrator under that Act (42 U.S.C. 7401 et seq.); and
(C) at least 125 percent of the average base year combined fuel economy for vehicles with substantially similar attributes.
The first two have to do with non-carbon dioxide emissions, things such as particulates and other emissions that lead to smog. Bin 5 Tier II is the middle-of-the-road level of emissions under relatively new, strict emissions standards. Car companies haven't had trouble meeting these requirements, according to an EPA report. Being able to meet these standards in the future isn't that impressive.
Having fuel economy 25 percent higher than other similar vehicles is more impressive. How is Ford doing this? Next year the company will sell many of its cars with "Ecoboost" engines. These use direct-injection and turbo-charging to extract more power from engines, allowing the company to use smaller, more efficient engines. (For a related technology being considered by Ford, see "The Incredible Shrinking Engine.") The technology can improve fuel economy by 20 percent. The company is also doing smaller things, like using electric power steering pumps and 6-speed transmissions, which can improve efficiency by a few percentage points. It's also adding two more hybrids to the two it already has (the Escape and Mariner).
None of this is earth-shattering stuff--it's basically adapting existing technologies in smart ways. But it's good to see Ford is actually doing it. More cutting edge is the company's plan to sell plug-in hybrids and electric vehicles, starting with an electric van in 2010 and an electric sedan in 2011. More details will follow as Ford releases them, probably just before the North American International Auto Show in Detroit next month.
Comments
Maccabees on 12/02/2008 at 7:11 PM
1
And they want $9,000,000,000 for this? What if they actually had developed "earth-shattering stuff"?
Too little, too late, too bad.
jmdrake on 12/03/2008 at 6:46 PM
2
DennisBuller on 12/02/2008 at 7:57 PM
19
After decades of saying they would really compete with the Japanese, they actually are.
I think for the good of our economy and since they really are making good vehicles we should loan them the money.
The Escape Hybrid is a perfect example of what they are doing right. For the first time, ever, they are making a vehicle I really want (not counting the Cobra Mustang of course:).
HEAVEN888 on 12/03/2008 at 5:14 AM
1
gabrielg01 on 12/03/2008 at 9:10 AM
317
Since Mazda is owned by Ford, it is more fitting to say that all these cars are Fords, regardless of branding.
As for quality, Ford and its subsidiaries did monopolize the best car crash results this year. Car safety is not everything, but it's indicative of serious engineering.
http://abcnews.go.com/Technology/wireStory?id=6327555
Give credit, where credit is due. It's only fair!
devassocx on 12/03/2008 at 1:46 AM
29
These companies are not structured properly and
are burdened by huge costs that a reorganization
would correct. Those costs would be legacy retirement/healthcare and ongoing union labor.
They are just not competitive with foreign car makers and that ultimately, loan or no loan, will
bring them down. Better to do it now.
I think their products are fine, its the other
issues that must be addressed.
irreverent on 12/03/2008 at 10:21 PM
7
schwinnparamount on 12/03/2008 at 11:54 PM
1
We need to rely on these folks to stay focused on the job of welding or screwing or whatever... Ya gotta pay for that sort of dedication to the task.
irreverent on 12/06/2008 at 4:59 PM
7
mkogrady on 12/09/2008 at 9:09 PM
127
What I see lacking thus far (aside rfom the real meat and potatoes of the Big Three Plans and the Pelosi Party intentions) is what rules will be applied to other Auto Makers. Will Japananse manufactures be made to adapt to the Economy standards the Domestic Makers will be (yes i know their cars already get better mileage - and will still get bettter mileage in the coming years). What about Porsche, Ferrari, Land Rover and the super premium cars. Will Rolls Royce need to develop a line up of cars so their CAFE standards meet our regulations? There are some remaining questions and many I hope will surface between now and March 2009 when the Big three go back to the well for more dough.
If this whole mess is because we lack the common sense to use our resources more efficiently, and the Greenies have targeted the domestic car companies as their scapegoat, then this is a travesty to a lot of decent hard working people caught up in the whole mess.
It's quite possible that a couple simple rules from the Federal Government to reduce emissions and fuel consumption could save tax payers a bunch of money from being set aside for the loans. How about the following two easy suggestions:
Pelosi could have said they want a Federal Law that forces 100% of all working Americans to Car Pool so all those automobiles are filed to capacity and use fuel more efficiently. Just look at the cars next to you during your commute - how many have one occupant? Or better yet - have 100% of all working Americans who can Telecommute five days per week do so, and the rest Car Pool. These are just two CHEAP means to accomplishing a radical reduction in fuel consumption and Green House Gas emmissions. It makse sense to be economical in the most efficient manner possible. Making new fuel efficient vehicles is needed, but it's only one part of the solution.
As for the $15 billion car loans - what percent does each maker get? What Interest rate and period. It would be nice to calculate the amortization schedule and post it to Pelosi's personal website so she can show the taxpayers how much money we're making on the deal.
It's getting late and I'm cranky - time to log off. Anyone care to chime in, I'll read up tomorrow.
NRGsave on 12/03/2008 at 2:46 AM
2
You buy the Ford and it changes as technological advances occur.
Parts or the whole get replaced when necessary.
Parts all break down into recyclable rather than downcyclable elements.
A system of financing allows all people to buy one-replacing gas guzzlers with energy efficient vehicles.
The present Mr. Ford always got overruled by the board and shareholders. Will they change their minds and get on with the new industrial revolution-start leading instead of digging their heels in?
Siphon on 12/05/2008 at 12:10 PM
112
Bailout is fine with me, under the condition that Ford moves to mostly electric vehicles (PHEV and/or EV) production and retrofits (for older cars). If they refuse to do this, then no bailout. If they fail the target the bailout will be retracted. A simple proposition.
RogerB34 on 12/05/2008 at 9:33 PM
4
irreverent on 12/06/2008 at 5:21 PM
7
mustang on 12/05/2008 at 7:24 PM
1
A 911 design would be great, but we're talking Ford owned icon.
If Renault will roll out electric cars, why not Ford?