An SEC filing offers a rare glimpse into the workings of a promising battery company.
Tuesday, August 12, 2008
By Kevin Bullis
An exciting battery company called A123 Systems, a startup
based in Watertown, MA, that has commercialized materials
developed at MIT, has filed documents announcing an initial stock offering. The
company, which has received considerable favorable attention in the press,
including in the
pages of Technology Review, has
developed a battery that it claims is safer, lasts longer, and delivers more
power than other lithium-ion batteries. What's particularly remarkable about
the company is that, although it's a small startup, it has garnered the
attention of major companies, including General Motors, which is testing A123's
batteries for potential use in an upcoming electric car. In cooperation with
these companies, A123 is currently designing and developing batteries for 19
different vehicles.
The company's prospectus,
filed with the Security and Exchange Commission (SEC) last Friday, contains
some tantalizing glimpses at less public details of the company. The 19-models
figure mentioned above, for example, comes from the prospectus. But what's
perhaps more noteworthy, given the company's favorable attention, is the
detailed list of the risks that it faces--things that company execs downplay during
interviews. The list underscores just how difficult it is for newcomers to
break into the lithium-ion industry--even with the sort of promising tech that
A123 has developed. Established battery makers have more resources and already
have close connections with and commitments from automakers. From the
prospectus: "Our principal competitors have, and any future competitors
may have, greater financial and marketing resources than we do, and they may
therefore develop batteries or other technologies similar or superior to ours
or otherwise compete more successfully than we do."
A123's success so far is due to its ability to develop ways
to manufacture its nanostructured materials. The company's competitors might
solve similar problems themselves and produce batteries that could outperform
A123's. A123 has responded by investing heavily in research and development.
The prospectus also gives a glimpse into the challenges of
working in China,
where A123 manufactures most of its batteries. In addition to worrying about
trade relations between China
and the United States,
the company has to deal with a patchwork legal system, poor protection of
patents, and business practices that put more value on personal relationships
with senior management than on contracts. If A123 Systems continues to be
successful, its ability to navigate these and other challenges will make it a
good case study in what it takes to move tech out of the lab and into a highly
competitive, international industry.